What To Do When Business is Slow

Have you ever watched a sloth move? Definitely an alternative to blood pressure medication! 

When things settled down after a crazy season what I like to refer to as “Corrective Maintenance” (see introductory note above), I allowed myself a little of down time to just “be.” I was feeling concerned at my lack of brain power, but after letting myself heal and rest, I felt the familiar buzz of brain cells waking up.

Luckily, the brain fog was temporary (or was it the 5 cups of coffee?), but it gave me some time to rethink priorities and build a new routine. So, I took more deliberate steps to improve things here at my home office.

If you are struggling with the same, see if these tips will help:

Examine your business from the outside in. 

Listen to your outgoing voicemail message–is it friendly and clear? Look at your email signature–is your phone number included? When was the last time you read your website homepage? Or subscribed to your own newsletter to see what happens?

Check out your LinkedIn profile. 

Make sure your profile picture is a professional head shot and that it’s up to date. Ask for those recommendations you’ve been thinking about.

Post past content. 

If you’ve got past newsletters that are not yet up on your website as well, take steps to add them.

Clean up “tolerations.” 

You know, those annoying little things that you are still putting up with. Are you always struggling to find client phone numbers? Do you keep needed supplies in the garage (or in my case a shed next to my little house) instead of near your desk? Is there a pile of papers in the corner that you’ve ignored for months (ahem…so guilty of this one after two months off)? What about that large pile of shredding building up (just took care of that today…so proud)? Now is a good time to handle these little annoyances.

Organize your desk. 

Take everything off (yes, everything) clean it thoroughly, and only add back what you need.

Review your finances. 

Why wait until tax time to organize your expenses? Bring them up to date now.

Plan your next big project. 

What are you waiting for? Jump in!

For people who are used to being at capacity, a little downtime can be disorienting. So yes, make sure you relax. But when you’re ready to jump back in, take advantage of the opportunity to take your business to the next level.

Need help? Click here to set up a discovery call. Not sure WHERE you need help? Click here to see my list of services to give you inspiration.